Just a few miles from the sea, in San Mauro Pascoli, some of Italy’s most important footwear companies are based – renowned fashion houses that represent Italian style across the world.

The town’s shoemaking tradition dates back to the end of the nineteenth century, when local cobblers – originally focused on repairing, making and selling shoes – began setting up stalls at village fairs. With their ideas, intuition and, above all, their willingness to take risks, these craftsmen rapidly established San Mauro Pascoli as a leading name in the world of footwear.